Our business practices break the mold of typical consultants.

Digital is in our DNA

Digital runs through everything that we do in addition to our strong business acumen and use of customer information and data/analytics.

Our methods require collaboration

The way of doing business is changing, that’s why we leverage design thinking from the start of each project.  Our style and methods of working are flexible, collaborative, fun, and productive by nature.

We have an entrepreneurial culture

We’re small and nimble which means we’re here for you when you need us and we’re constantly striving towards innovating towards the new/best thing.

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Frank McDadeFounder & CEO

areas of expertise
  • Digital Transformation
  • Content Strategy
  • Experience Strategy
  • Design Thinking
  • Inbound Marketing
  • Research and Analysis
  • BS, Sport, Art, and Entertainment Management, Point Park University
  • Sketch Comedy and Improvisation, Upright Citizens Brigade Theater

Frank McDade is an artistic entrepreneur with over a decade of experience in bringing fun, creativity, and strategic ideas to the world around him.

For the majority of his career, Frank served as a business consultant at PricewaterhouseCoopers, bringing digital and marketing strategies to life utilizing collaborative workshops and design thinking tools. His area of expertise is in content, marketing, and digital transformation. He has worked with fortune 500 companies such as Toys “R” Us, Humana, HP Enterprise, and Eli Lilly.

Frank is co-founder of The Improv Agency, a company focused on helping organizations through the tenets of improvisational comedy and also owns a toy store Playn’at Toys. He is certified in LEGO® SERIOUS PLAY® and has completed training in Strategyzer and the Fundamentals of Innovation through Human-Centered Design at LUMA Institute.

Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.

He started studying improv at the Upright Citizens Brigade Theatre in NYC before moving to Chicago to study at iO and work in the marketing department for the B2B division of the famed comedy theater, The Second City.  Frank has performed and coached both long form and short form improv, written many sketches for video and stage, dabbled in clowning but couldn’t master the pratfall, and co-produced a transmedia web series “I Made America”.


 Frank graduated from Point Park University with a Bachelor of Science in Sport, Arts and Entertainment Management with a concentration in Photography.


Manager, Experience Strategy, PwC’s Experience Center | Pittsburgh, PA | Nov. 2013 – Feb. 2018
Senior Digital Marketing Strategist, Buzzhoney | Pittsburgh, PA | Mar. 2013 – Oct. 2013
Digital Marketing Manager, PwC’s Experience Center | Chicago, IL | June 2011 – Mar. 2013
Marketing and Brand Consultant, The Second City Works | Chicago, IL | Oct. 2010 – Apr. 2011
SEO & Social Media Strategist, Zeta Interactive | New York, NY | Sept. 2009 – Oct. 2010
Marketing Coordinator, IMPAQT (Merkle) | Pittsburgh, PA | Sept. 2008 – Aug. 2009


What can I say about Frank? To utilize an over used phrase, Frank is truly a digital marketing renaissance man. Is there anything he can’t do? If you need a stellar digital marketing strategy, he’s the guy you should go to. He also brings a creative streak to his work that most strategists lack. He is the ideal team player and every team misses him after he leaves. – Director, Analytics, PwC


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Consulting WP really helped us achieve our financial goals. The slick presentation along with fantastic readability ensures that our financial standing is stable.

Amanda Seyfried
Sales & Marketing, Alien Ltd.

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